Marketing The course content includes a study of the relationship between marketing and society, nature and functions of marketing, marketing management processes, marketing tools, the markets, and the consumers. Course Objectives The main goal of the course is to provide an overview of the basic principles underlying modern marketing theory and practice. It will provide participants with an understanding of the analysis that is necessary for taking marketing decisions, and the wide range of factors and interactions of those factors that need to be considered in the design of a marketing program. Learning Outcomes Upon completion of the course, students should be able to:
Marketing Management Philosophies 5 Concepts Article shared by: As we know, every company has different idea regarding philosophy of marketing. Some companies concentrate on the large scale production while some concentrate only on the quality of the product etc.
Therefore, under the marketing philosophy, there are following five concepts: Production concept lays emphasis on availability and affordability of products.
If these two elements are present in marketing, the enterprise will succeed. Accordingly, marketing should aim at the reduction in the cost of production and concentrate on mass production and distribution. This concept holds that potential exchange would be realized when the products are inexpensive and are widely available.
However, this concept is not entirely true. For example, fleet shoes. Accordingly, the enterprise should concentrate on product and its continuous improvement over time because customers favour high quality products and are ready to pay higher prices for them.
The enterprises following this concept direct their maximum efforts into creating superior products and improving the existing products. However, the main drawback of this concept is that customers will buy the product only if they require the same.
For example, a firm may be dealing in very spacious, luxurious and expensive cars but the customers will demand same only when they really need them and can afford their price. This concept stresses on attracting and persuading customers to buy the product by making aggressive selling and promotional efforts.
The main aim of selling is to convert the goods into cash by using fair or unfair means. But the buyers cannot be manipulated every time; hence selling can be successful only for short period but not during long period.
According to this concept, customer satisfaction is the key to organisational success. It assumes that a firm can achieve its objective of maximizing profit in the long run only by identifying and satisfying the need of present and prospective buyers in an effective way.
This concept is based on the following pillars: The Social Marketing Concept: The marketing concept has been criticized by some of the people because of the challenges posed by social problems like environmental pollution, deforestation, population explosion, inflation etc. This is because any activity which results in customer satisfaction but is harmful for the interest of the society at large cannot be justified.Principles of marketing.
Marketing management. Organizational behaviour. Financial management. Mechanics of materials 10th edition r.c. hibbler.
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Case: Zappos Employees Do More Than Sell Shoes 1 Briefly explain how Zappos has implemented social responsibility programs into its business. Zappos, through its employees, interacts directly with the community through a joint collaboration with a number of charitable organizations to address issues related to poverty, cancer research, and.
View Essay - TOMS Situational Analysis from BUS at Ashford University. TOMS MARKETING PLAN 1 A Toms Marketing Plan BUS Principles of Marketing August 8, %(6). EXECUTIVE SUMMARY. TOMS Shoes is a shoe company for profit based in Santa Monica, California. The company designs and sells lightweight shoes for charity, stating that for every shoe sold, a pair of shoes is donated to a needy child.
Business: Marketing Strategy Essay. Principles of Marketing September 2, Abstract In this paper I will define segmentation and discuss its uses for my product/service. Ethical Marketing in General. Ethical Marketing is a philosophy that focus focuses on honesty, fairness and responsibility.
Though wrong and right are subjective, a general set of guidelines can be put in place to ensure the company’s intent is broadcasted and achieved.