Business model When organizations go online, they have to decide which e-business models best suit their goals. The concept of e-business model is the same but used in the online presence. Revenue model A key component of the business model is the revenue model or profit modelwhich is a framework for generating revenues. It identifies which revenue source to pursue, what value to offer, how to price the value, and who pays for the value.
Sales forecasting Product Subsystem The product subsystem helps to plan the introduction of new products.
The product subsystem should support balancing the degree of risk in the overall new-product portfolio, with more aggressive competitors assuming higher degrees of risk for a potentially higher payoff. Although decisions regarding the introduction of new products are unstructured, information systems support this process in several ways: Professional support systems assist designers in their knowledge work 2.
DSSs are used to evaluate proposed new products 3. With a DSS, a marketing manager can score the desirability of a new product.
Electronic meeting systems help bring the expertise of people dispersed in space and time to bear on the problem 5. Information derived from marketing intelligence and research is vital in evaluating new product ideas.
Place Subsystem The place subsystem assists the decision makers in making the product available to the customer at the right place at the right time.
The place subsystem helps plan the distribution channels for the product and track their performance. The use of information technology has dramatically increased the availability of information on product movement in the distribution channel.
Point-of-sale POS scanning 3. Electronic data interchange EDI 4. Supports just-in-time product delivery and customized delivery Promotion Subsystem The promotion subsystem is often the most elaborate in the marketing information system, since it supports both personal selling and advertising.
Media selection packages assist in selecting a mix of avenues to persuade the potential purchaser, including direct mail, television, print media, and the electronic media such as the Internet and the WEB in particular. The effectiveness of the selected media mix is monitored and its composition is continually adjusted.
Database marketing relies on the accumulation and use of extensive databases to segment potential customers and reach tem with personalized promotional information.
The role of telemarketing, marketing over the telephone, has increased. Telemarketing calls are well supported by information technology. Sales management is thoroughly supported with information technology. Customer profitability analysis help identify high-profit and high-growth customers and target marketing efforts in order to retain and develop these accounts.
Sales force automationinvolves equipping salespeople with portable computers tied into the corporate information systems. This gives the salespeople instantaneous access to information and frees them from the reporting paperwork.
This increases selling time and the level of performance. Access to corporate databases is sometimes accompanied by access to corporate expertise, either by being able to contact the experts or by using expert systems that help specify the product meeting customer requirements.
Price Subsystem Pricing decisions find a degree of support from DSSs and access to databases that contain industry prices. These highly unstructured decisions are made in pursuit of the companys pricing objectives. General strategies range from profit maximization to forgoing a part of the profit in order to increase a market share.Applications - E-business and E-commerce applications involve various connected business information systems.
3. Development - Developing ways to utilize information technology in business includes designing the basic works of information systems. Foundation Of Information Systems In Business. Ir. Muhril Ardiansyah, torosgazete.com, Ph.D.
1 Learning Objectives: Understand the concept of a system and how. Information Systems for Business Functions (PSS) and office information systems (OIS), which support individual and group knowledge work, are also a part of this foundation.
Marketing Information Systems [Figure & Figure ] , inventory management is combined with the general logistics systems, which plan and control the. Information Systems for Business Functions (PSS) and office information systems (OIS), which support individual and group knowledge work, are also a part of this foundation.
Marketing Information Systems [Figure & Figure ] , inventory management is combined with the general logistics systems, which plan and control . Program Description. This minor is an interdisciplinary undergraduate program consisting of two foundation courses and four electives.
It is intended to provide a solid foundation for those interested in pursuing opportunities in businesses that have already joined the e-Business revolution, as well as in businesses that are attempting to define the appropriate role of e-Business in their.
Information Systems is the expression used to describe an Automated System Similar to computer science, other disciplines can be seen as both related and foundation disciplines of IS. (Conf-IRM) and the Wuhan International Conference on E .